In the last half of the decade Wizkid, Davido, Olamide, have always made the top four ranking of the hottest Nigerian artistes. Clearly, they have been the most consistent bunch within this time period with the biggest catalogs of hits in their repertoire and the largest fan base nationwide.
Although Nigeria which is a primary market for the three named artistes, Davido and Wizkid have clearly made more global penetration than the YBNL boss. At different times and at different levels the Starboy and OBO have proven they are closer than ever in gaining mainstream global recognition which is a far cry from where Olamide currently stands.
Firstly, it would be recalled that international music companies, Sony and RCA took interest in Wizkid and Davido offering both Nigerian pop stars deals.
In the past 12 months, Nigerians have hailed Wizkid and Davido for selling out big concert grounds outside their home territories. We have also witnessed both music stars work with international brands, get featured on international publications, graced international stages to perform before new audiences and have recorded songs with international artistes. However, that hasn’t really happened to Olamide as he has failed to get more international exposure as would be expected.